Having put the finishing touches on our corporate strategy for the next three years. Although we were happy with the strategy we had agreed upon, we were less confident about rolling it out to the rest of the Accent team nationwide. In order to do so, we needed to develop and deliver a captivating campaign and strategy to roll out the corporate strategy. No pressure, then…

“So Far” is the centrepiece of the entire corporate strategy launch campaign. Enlisting the video production expertise of The Gate and Duncan Elliott’s stunning portraiture, “So Far” is a series of honest, minimally edited conversations between Accent staff and customers.

They sit down, having never met before, and share their journey with Accent – how they contribute to and benefit from Accent, where they were before Accent and where they are today. These stories perfectly encapsulate the through line of Accent’s corporate strategy, one of being with customers and staff alike for their journey through life.